Introducing Di Rollo's Fresh New Look
At Di Rollo, we believe in the power of tradition blended with innovation. As we celebrate our 125th anniversary, we are excited to unveil our brand-new logo and visual identity, meticulously crafted by the talented freelance designer Zak Rains from Cheshire.
Embracing Change While Honoring Tradition
Our old logo, which served us well since the mid-2000s, was due for a refresh to better reflect our evolving brand and the dynamic market we serve. Recognizing the need for a modern yet timeless design, we entrusted Zak Rains, a one-man team with a passion for design excellence, with the task of reimagining our visual identity. Zak has delivered a stunning new look that honors our heritage while embracing the future.
The Design Process: A Journey of Collaboration
The rebranding process was a collaborative journey, with Zak Rains diving deep into the history and values of Di Rollo. He took the time to understand our story, our commitment to quality, and our connection to the community. This thorough understanding allowed him to create a logo that encapsulates the essence of Di Rollo.
“We wanted the new logo to reflect Di Rollo’s rich history and its forward-thinking approach,” Zak explained. “The challenge was to create a design that feels fresh and contemporary, yet instantly recognizable and rooted in the brand’s heritage.”
The New Logo: A Blend of Heritage and Modernity
The new Di Rollo logo features a refined typeface that exudes elegance and sophistication. The design incorporates subtle nods to our Italian heritage, with classic lines and a timeless color palette that evoke the rich tradition of our brand. The result is a logo that is both modern and enduring, capturing the spirit of Di Rollo.
Beyond the Logo: A Comprehensive Rebrand
The rebrand extends beyond just the logo. Zak Rains has developed a comprehensive visual identity that includes updated packaging, signage, and marketing materials. Each element has been carefully designed to ensure a cohesive and visually appealing brand presence across all touchpoints.
A Word from Our CEO
John Evans, CEO of Syn3rgy Capital, expressed his enthusiasm for the rebrand. “The new logo and visual identity perfectly capture the essence of Di Rollo. Zak Rains has done an exceptional job in creating a design that honors our past while looking to the future. We are thrilled to share this fresh new look with our customers.”
Looking Ahead
As we embark on this new chapter with a refreshed brand identity, we remain committed to delivering the same high-quality products and exceptional service that our customers have come to expect. The new logo is a symbol of our dedication to innovation and excellence, and we are excited to continue crafting delicious moments for generations to come.